10 Hidden Settings In Google Ads (Episode 508)
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Chris Schaefer reveals 10 hidden Google Ads settings that can dramatically improve campaign performance, accountability, and quality of life for advertisers. The most shocking revelation? Google’s AI automatically generates site links, callouts, and images without your knowledge—unless you disable 'account level automated assets' in the deeply buried assets menu. This one setting alone can prevent your ads from directing users straight to pricing pages before your sales pitch. Other game-changers include location groups to ensure users see only relevant business locations, dismissing optimization score recommendations to artificially boost your score (critical for Google Partners), and the call asset ad schedule to stop paying for unanswered 4 a.m. calls. He also exposes the hidden manual bidding option buried in the 'not recommended' section, a cap on target CPA bids via shared bid strategies, and the powerful but overlooked conversion hierarchy—where marking a conversion as 'secondary' keeps it tracked but inactive for optimization. These aren't just tweaks; they're strategic levers that most advertisers never discover.
Disable 'account level automated assets' in Google Ads to stop AI from creating unwanted site links and callouts that harm your sales funnel.
Use location groups to ensure users see only the correct Google My Business location, preventing mismatched ads across multiple facilities.
Dismiss optimization score recommendations to instantly boost your score to 100%—critical for maintaining Google Partner Premier status.
Set a call asset ad schedule to stop showing your phone number outside business hours, avoiding wasted spend on unanswered calls.
Use 'targeted audience' instead of 'observation' in search campaigns to show ads only to users actively in-market for your product.
…and 3 more takeaways available in PodZeus
Introduction to Hidden Google Ads Settings
Chris introduces the episode by highlighting 10 lesser-known Google Ads settings that can significantly impact campaign performance and management efficiency. He emphasizes that these settings are often buried and rarely discovered by most advertisers.
Hidden Setting #1: Account Level Automated Assets
“I don't want them to get pricing. I want them to hear my client's pitch first, right? I don't want them to pay two, three, 10, $15 for a click for the customer to just... click on and see that my client's price is, you know, $10,000 for this product before they've had the pitch about why it's $10,000.”
Hidden Setting #2: Location Groups
Chris explains how location groups prevent Google from showing the wrong business location to users in different areas. He shares a real-world example where users in one part of a metro area were seeing ads for a distant facility, causing performance drops.
Hidden Setting #3: Dismissing Optimization Score Recommendations
“If I have a 50% optimization score and I dismiss all of my recommendations, I now have a 100% optimization score because I dismissed the recommendations.”
Hidden Setting #4: Call Asset Ad Schedule
Chris warns that call assets can show 24/7, even when no one is available to answer. He shows how to set a time schedule to disable the call asset outside business hours, preventing wasted spend on unanswered calls.
“I don't want them to get pricing. I want them to hear my client's pitch first, right? I don't want them to pay two, three, 10, $15 for a click for the customer to just... click on and see that my client's price is, you know, $10 ,000 for this product before they've had the pitch about why it's”
“Manual bidding is my favorite number one bidding strategy. I 100% use manual bidding on every single campaign that I start.”
“You can actually set a maximum bid limit and that is not available anywhere else.”
Host
google ads
product
chris schaefer
person
google my business
product
optio
product
google signals
product
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