319: “Cashmere” Keith Mitchell On Short Game Technique, Retro Style, and His Putter Collection

Keith Mitchell, the PGA Tour's 'Cashmere' sensation, reveals the surprising truth behind his iconic look and short game mastery on The Smylie Show. Far from a fashion gimmick, his signature visor and retro-inspired wardrobe—curated with Sid Mashburn and rooted in Arnold Palmer's 1970s style—was a deliberate rebellion against Nike's athletic branding and a personal expression of identity. But the real revelation comes in his short game philosophy: he doesn’t mimic others. Instead, he rebuilt his chipping around the exact mechanics of his golf swing, a radical approach that prioritizes consistency over flashy technique. This principle—'chip like you swing'—explains why he’s drawn to Duff’s understated, efficient short game over more glamorous stars. Mitchell also drops a bombshell on tour culture: the real game-changer isn’t swing tech, but daily data. TrackMan and similar tools are now essential for calibrating spin, distance, and trajectory, a shift he pioneered as a rookie. And in a moment of pure whimsy, he reveals a custom 'cashmere putter' concept—where the clubface is made of the luxurious fabric—designed to deliver buttery soft, spin-free rolls on fast greens. It’s not just a joke; it’s a vision of golf’s future, where luxury meets performance.