Aluna - Why So Many Artists Feel Powerless

The Will Clarke Podcast1h 16mApril 14, 2026

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AI-Generated Summary

Aluna, the acclaimed artist formerly of AlunaGeorge, delivers a raw and revelatory conversation on the systemic powerlessness many artists—especially Black women in dance music—face in the industry. She dismantles the myth of the 'level playing field,' revealing how contracts signed in ignorance, exploitative splits, and the erasure of identity in collaborative work have left her and countless others financially and emotionally drained. What begins as a personal journey through the trauma of being undervalued evolves into a broader indictment of an industry built on transactional relationships, where authenticity is commodified and artists are infantilized by label executives. Aluna argues that the real power shift isn’t in the artist’s ability to control their narrative, but in their willingness to challenge the very systems that profit from their silence. Her radical act of self-advocacy—refusing features, demanding equitable splits, and publicly exposing her own 'criminal' contract—becomes a blueprint for a new kind of artistic sovereignty rooted in truth, not compromise. Ultimately, she reframes the artist’s role not as a product, but as a storyteller whose purpose is to help humanity evolve through shared human experience, especially in an age where AI threatens to dilute that soul. The episode is a masterclass in intersectional power dynamics, exposing how internalized racism, colorblindness, and the myth of meritocracy have shaped her career.

Key Takeaways
1

Refuse features unless you control the split and credit—Aluna no longer does features to protect her autonomy and financial equity.

2

Your contract is not a life sentence: challenge 'in perpetuity' clauses even if you signed them, because accountability matters more than compliance.

3

Internalized racism shapes how Black artists perceive their worth—Aluna’s journey from self-doubt to self-ownership was essential to her power.

4

The music industry infantilizes artists by telling them 'don’t worry about business'—true power comes from refusing to defer to 'experts'.

5

You are not a vessel for someone else’s success: if a collaboration feels wrong, say no—even if it means losing a gig.

…and 3 more takeaways available in PodZeus

Chapters
0:00
10 min

The Cost of Going Solo

Aluna reflects on the emotional and financial toll of leaving her label and starting her career from scratch, revealing how the industry's structure erased her value and forced her to rebuild everything.

10:00
10 min

The Myth of the 'Level Playing Field'

Aluna exposes how the music industry's 'equal opportunity' narrative is a lie, especially for Black women, whose identity and contributions are systematically devalued and erased.

20:00
10 min

The Criminal Contract

That contract is criminal. I'm going through that personally with some other stuff at the moment and it's completely out of music right and when people aren't, when people answer back and well you sign the contract or you agree to it and you signed and agreed to it.

Highlight
30:00
10 min

Internalized Racism and the 'Ghost' Identity

Aluna traces her self-doubt to growing up as the only Black girl in a white town, where she absorbed the message that she was of zero value—leading to years of apologizing for her identity.

40:00
10 min

The Power of Saying No

I would rather go down fighting and sharing with the public everything that I'm going through so that they cannot go through the same thing.

Highlight
High-Impact Quotes
criminal contract i'm going through that personally with some with some other stuff at the moment and it's completely out of music right and when people aren't, when people answer back and well you sign the contract or you agree to it and you signed and agreed to it.
Aluna26:19
Viral: 88.0
I would rather go down fighting and sharing with the public everything that I'm going through so that they cannot go through the same thing.
Aluna28:42
Viral: 85.0
The purpose of this job in my current mindset is that humanity moves forward and develops and evolves through storytelling.
Aluna72:55
Viral: 82.0
Speakers

Host

Will Clarke

Guest

Aluna
Topics Discussed
artist empowerment95%black women in music92%contract negotiation90%internalized racism88%splits and royalties87%music industry power dynamics85%independent artist challenges83%AI and storytelling80%
People & Brands

Aluna

person

120xPositive

AlunaGeorge

other

18xNeutral

Will Clarke

person

15xPositive

George Floyd

person

8xNeutral

Lion Hotel

other

5xPositive

FAC Board

organization

3xPositive

Preacher Dangers Coalition

organization

2xPositive

Intelligent

other

2xPositive

RTL Plus

other

2xNeutral

YouTube

other

1xNeutral

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