764: Halal Pastures Is Your Favorite NYC Chef’s Favorite Farm
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In this episode of This Is Taste, host Eliza Barbanel sits down with Samir Sala and Diana Bushi Sala, the husband-and-wife farming duo behind Halal Pastures, a 100% organic and halal-certified farm in Rock Tavern, New York. The couple shares their journey from urban professionals—Samir an attorney, Diana in finance—to full-time farmers who now supply some of New York City’s top restaurants through their bustling stand at the Union Square Green Market. They reflect on the challenges of starting without farming experience, including early mistakes like planting winter squash in September and losing transplants to groundhogs, and how they overcame them through research, community, and resilience. Their commitment to both halal and organic practices—driven by personal values and a desire for transparency—led them to pursue dual certifications, which they found to be more about paperwork than practice. The conversation dives into the stories behind heirloom seeds, the importance of soil health (especially the rare, 60% organic matter black dirt), and how chefs and home cooks alike seek out unique varieties like lemon cucumbers and Thelma Sanders squash. The episode also explores the cultural significance of food, from Passover Seder traditions to the influence of food influencers on seasonal trends. As the spring and summer bounty unfolds, Halal Pastures continues to be a beacon of flavor, sustainability, and connection in the city’s food ecosystem.
Dual certification in halal and organic is possible and meaningful, even if it requires extra effort—driven by personal values and consumer trust.
The soil at Halal Pastures is exceptionally fertile due to its glacial lake origins, with 60% organic matter, making it ideal for high-yield, nutrient-rich crops.
Farmers build relationships with chefs and home cooks not just through produce, but through storytelling, education, and personalized recommendations.
Seasonal food trends are driven by influencers and chefs, but farmers must plan years in advance—unlike fast-food menus—because growing takes time.
Even the most challenging crops (like zucchini and radishes) are embraced with care, showing that passion for farming transcends personal preference.
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The Return of Three Things
“The thought made me feel the way you do when you realize that you are just half a moment away from being plowed by a car and spared only by a chance nanosecond of dawdling before stepping into the street, giddy and flabbergasted and grateful to be alive.”
Halal Pastures: From Vision to Reality
“We made a ton of mistakes. We were not shy of making mistakes. But we have to fix it next year.”
The Power of Certification and Soil
“60% organic matter. Think about that for a second. 60% organic matter in the soil. It looks like a bowl of compost.”
Building Relationships at the Market
Samir and Diana describe how they built trust with chefs and home cooks through storytelling, signage, and personal engagement at the Union Square Green Market, turning their stand into a community hub.
“The thought made me feel the way you do when you realize that you are just half a moment away from being plowed by a car and spared only by a chance nanosecond of dawdling before stepping into the street, giddy and flabbergasted and grateful to be alive.”
“60% organic matter. Think about that for a second. 60% organic matter in the soil. It looks like a bowl of compost.”
“I would say fictional, but there was a—do you remember Serendipity? Mm-hmm. I don't know if they're still around, but they had this ice cream. It's not really fiction. Oh, the frozen hot chocolate? Well, no, they had an ice cream that was made out of gold.”
Hosts
Guests
Samir Sala
person
Diana Bushi Sala
person
Halal Pastures
organization
Union Square Green Market
organization
Eliza Barbanel
person
Matt Rodbard
person
Katie Weaver
person
Taco Bell
brand
Zob's Hot Sauce
brand
Rula
brand
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