After Doi Moi in 1986, Who Built Vietnam From Nothing? | Sam Korsmoe & Sam Van | EP 386
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Vietnam's transformation from a war-torn nation to an emerging economic powerhouse wasn't driven by high-tech startups alone—but by relentless, everyday innovation across farmers, factory workers, and immigrant entrepreneurs. In their new book, 40 Years of Innovators, co-authors Sam Korsmo and Sam Van reveal how Vietnam’s true engine of progress has been its people: individuals who, despite decades of scarcity and uncertainty, kept reinventing themselves and their country. From Korean investors building roads through swamps to Vietnamese expats returning to launch social enterprises, the stories spotlight a culture where failure isn’t fatal—just a step in the process. The book reframes innovation not as a Silicon Valley buzzword, but as a survival instinct, a daily act of courage. As Vietnam races toward 2045 as a high-income nation, the central question remains: will the hunger to grow remain, even when comfort arrives? The most striking insight? Innovation in Vietnam isn’t about technology—it’s about mindset. The country’s 40-year journey under Doi Moi has been a continuous act of improvisation, where every person, from a grab driver to a government official, operates with the same restless curiosity. The authors argue that the next phase isn’t about attracting foreign investors—it’s about nurturing homegrown leaders who can build not just companies, but entire ecosystems. And the key to that? A deep, unshakable belief in the future—even when no one else does.
Innovation in Vietnam isn't limited to tech—it's a daily mindset of problem-solving practiced by farmers, factory workers, and salespeople alike.
The real story of Vietnam’s rise is not policy alone, but the courage of individuals who took massive risks—like building roads through swamps—when no one else saw a future.
Failure is not stigmatized in Vietnam; it's seen as part of the constant reinvention process, a core trait of a nation that survived 30 years of war.
The book 40 Years of Innovators profiles 25 people not for their companies, but for their purpose: 'If I don’t do it, who will?'
Vietnam’s next challenge isn’t growth—it’s sustaining hunger. As comfort increases, will the next generation still be willing to take risks?
…and 3 more takeaways available in PodZeus
Redefining Innovation Beyond Tech
“If you're a farmer or if you're a salesperson, you're a factory worker, you're a construction worker, you're always in that mindset of how can I do this better?”
The People Behind Doi Moi: A Nation of Risk-Takers
“The very next morning, he met with Dao Mai and other, his cabinet and various people. And everyone of course was talking about the fire. And some people say, yeah there was this foreign guy there. He was helping people out. And I wonder who he was?”
The Hunger That Built Vietnam
“When this current generation is no longer hungry-hungry. So anyone who's in their 20s or 30s now hasn't been hungry, physically hungry. Their parents probably were, their grandparents definitely were.”
Why This Book? A Mission to Tell Vietnam’s Human Story
The origin story of 40 Years of Innovators is revealed: a desire to counteract Vietnam’s fragmented global image. The authors sought to create a narrative that wasn’t about statistics, but about people—those who showed up, failed, adapted, and kept going.
The Silent Leaders: From Citibank to Social Enterprises
The episode highlights unsung heroes like Brad Lee Lalonde, who trained Vietnam’s banking elite at Citibank, and Jimmy Pham, who founded Koto, Vietnam’s first social enterprise. These stories show how one person’s vision can ripple through an entire economy.
“The very next morning, he met with Dao Mai and other, his cabinet and various people. And everyone of course was talking about the fire. And some people say, yeah there was this foreign guy there. He was helping people out. And I wonder who he was?”
“this current generation is no longer hungry -hungry. So anyone who's in their 20s or 30s now hasn't been hungry, physically hungry. Their parents probably were, their grandparents definitely were.”
“If you're a farmer or if you're a salesperson, you're a factory worker, you're a construction worker, you're always in that mindset of how can I do this better?”
Host
Guests
doimoi
other
sam korsmo
person
sam van
person
citi bank
organization
kim woo-chong
person
sro partners
organization
ying vu
person
brad lee lalonde
person
jimmy pham
person
koto
organization
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