Recall Sessions: Most SaaS Companies Won't Survive This - Jake Saper (Emergence)
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Jake Saper, General Partner at Emergence Capital, joins the Village Global Podcast to discuss the seismic shift underway in enterprise software, arguing that most SaaS companies will not survive the AI era unless they undergo a fundamental transformation. He introduces the concept of AI Native Services (AINS) as the next major business model, where companies shift from selling tools to delivering outcomes—owning the end-to-end service, not just the software. This requires a complete DNA change: product development, go-to-market strategy, pricing, and culture must all evolve to prioritize autonomy, attribution, and trust. Saper warns that the biggest risk isn't competition—it's 'Mirage Product Market Fit,' where growth and retention mask human-heavy operations that don't leverage AI at scale. He emphasizes that the most successful AINS companies will be those built from the ground up with AI at their core, not legacy service firms attempting to retrofit AI. Examples include AI-native insurance brokers, fund administrators, and legal firms that combine proprietary data, domain expertise, and AI to deliver measurable, defensible outcomes. The conversation also explores the societal implications of AI-driven labor disruption, urging founders and investors to take responsibility for helping society adapt through education and retraining. Saper concludes that while the path is foggy, this era offers unprecedented opportunity for those willing to rebuild from scratch with a mission-driven, outcome-focused mindset.
SaaS companies must shift from selling tools to delivering outcomes—this is a fundamental DNA change, not just a pricing adjustment.
AI Native Services (AINS) are the next major business model, where companies own the end-to-end service, not just the software.
The biggest risk for AINS founders is 'Mirage Product Market Fit'—growing quickly while still relying mostly on human labor.
Success in AINS requires starting from scratch with AI at the core, not acquiring legacy service firms and trying to retrofit them.
Founders should prioritize North Star product metrics, revenue per employee, and true gross margin (including human labor costs) over rapid growth.
…and 2 more takeaways available in PodZeus
The SaaS Apocalypse: Why Most Companies Won't Survive the AI Era
“The absolute worst thing you can do right now is say, I grew 3X last year and therefore I'm safe.”
From Tools to Outcomes: The DNA Shift for SaaS Leaders
Saper explains that the shift from selling tools to delivering outcomes is not just a pricing change—it’s a complete redefinition of value. He uses the 'two by two' framework from Madhavan to show that true outcomes-based pricing requires both high autonomy and high attribution, which most SaaS products currently lack.
The Innovator's Dilemma in the Age of AI
Saper draws parallels between the cloud shift and today’s AI shift, noting that most on-prem software companies failed to survive. He argues that public companies are in a worse position than private ones due to shareholder pressure, and that the most dangerous companies are those that were thriving in the SaaS era.
AI Native Services: The New Business Model
“AI Native Services is going to be the next big emerging business model and we will be the emerging experts to understand and teach the industry.”
The Rise of the AI Native Service Provider
Saper details how AINS companies are built: starting with a deep understanding of a service domain, building AI tools from scratch (like custom ERPs), and using proprietary data to create defensible moats. He contrasts this with roll-ups and legacy service firms trying to retrofit AI.
“With great power comes great responsibility. We have to help figure out ways to make society shift in a way that's gonna survive in this era.”
“The absolute worst thing you can do right now is say, I grew 3X last year and therefore I'm safe.”
“One metric every AINS founder should tattoo on their arm: true gross margin.”
Host
Guest
Jake Saper
person
Emergence Capital
organization
Together.ai
organization
Salesforce
organization
Hanover Park
organization
Mechanical Orchard
organization
Bill.com
organization
Intercom
organization
Owen
person
Madhavan
person
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