TIP814: Formula One Group (FWONA): The Only Sports Franchise Worth Owning w/ Kyle Grieve & Shawn O'Malley
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This episode of We Study Billionaires explores Formula One Group (FWONA), a subsidiary of Liberty Media, as a potential long-term investment. Hosts Sean O'Malley and Kyle Grieve analyze F1's unique business model—owning exclusive 100-year commercial rights to a global sport with 800 million fans, hosting only 24 races annually while generating billions in revenue and over 24% free cash flow margins. Despite its capital-light nature and 70% annual revenue growth since Liberty's 2017 acquisition, the hosts express caution due to F1's complex capital structure, $5 billion debt load, low insider ownership, and management compensation that relies heavily on non-GAAP metrics like OIBDA. They highlight F1's durable moats—exclusive contracts, brand loyalty, network effects, and high entry barriers—but also stress risks like geopolitical disruptions (e.g., canceled Middle East races), dependence on multi-year sponsorship and media deals, and the potential for future team renegotiations under the Concord Agreement. While the business has multiple growth levers—media rights renegotiations, Las Vegas expansion, F1 TV subscriber growth, and MotoGP integration—the hosts conclude that current valuation at $80/share is too high, with intrinsic value estimated at $113–155 depending on scenarios, requiring a 20% margin of safety to justify entry. They ultimately recommend watching from the sidelines until a market correction brings the price down to the $65–70 range.
F1 Group owns exclusive 100-year commercial rights to Formula One, generating massive revenue with minimal capital intensity and over 24% free cash flow margins.
Despite strong growth and durable moats, the current valuation at $80/share is too high; a 20% margin of safety would require a price below $65.
The business is highly dependent on multi-year contracts, geopolitical stability, and successful integration of the MotoGP acquisition.
Management compensation and low insider ownership are red flags, despite long-term vesting and performance-based incentives.
The most compelling growth levers are media rights renegotiations, F1 TV subscriber expansion, and calendar expansion to 25–26 races by 2030.
The Unstoppable Franchise: F1's Billion-Dollar Moat
“Imagine a company that owns the exclusive commercial rights to a sport with 800 million fans globally... for the next 86 years. That company is Formula One Group.”
Why Sports Teams Are Usually Bad Investments
The hosts contrast F1 with traditional sports franchises like the Boston Celtics and Madison Square Garden Sports, criticizing their high valuations based on revenue multiples (e.g., 13x revenue) and lack of cash flow generation. They argue that most North American sports teams are poor investments due to inflated prices and no real intrinsic value from future cash flows.
Decoding F1's Complex Capital Structure
The episode unpacks F1's history as a tracking stock (FWONA, FWANB, FWONK) and how Liberty Media cleaned up the structure in 2025, now offering direct ownership of F1 Group and MotoGP. The hosts express mixed feelings about tracking stocks, acknowledging their utility for transparency but criticizing the complexity they introduce.
How F1 Makes Money: Three Pillars of Revenue
“Anytime F1 is broadcasted on TV or some other content platform, they're simply just getting a cut. This includes literally everything.”
F1's Moats: Why It’s Nearly Impossible to Compete
“If oil money was not enough to disrupt the PGA long-term, then I can't really fathom who could afford to do so, right?”
“The key to investing is not assessing how much an industry is going to affect society or how much it will grow, but rather determining the competitive advantage of any given company and above all, the durability of that advantage.”
“Imagine a company that owns the exclusive commercial rights to a sport with 800 million fans globally... for the next 86 years. That company is Formula One Group.”
“The business, I think gets really, really interesting when it gets below $70. But again, it's currently at $80.”
Hosts
Formula One Group
organization
Liberty Media
organization
MotoGP
organization
John Malone
person
Concord Agreement
other
F1 TV
product
Drive to Survive
media
Netflix
organization
Federation Internationale de l'Automobile
organization
Derek Chang
person
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