392. Hiro Shinn & Joe Krumholz - Foto Foto

Hiro Shinn and Joe Krumholz, childhood friends from Brooklyn, are redefining disposable photography with PhotoPhoto—a sustainable, thoughtfully designed film camera that blends analog charm with modern engineering. What began as a shared frustration over the broken experience of using traditional disposable cameras to document a friend’s newborn birth has evolved into a mission to create a better, more meaningful way to capture life’s moments. Their journey, spanning years of research, international partnerships in Malaysia and Switzerland, and a deep dive into film logistics, reveals a deliberate rejection of trends in favor of timeless craftsmanship. They argue that the resurgence of film isn’t a fad, but a human reaction to digital saturation—seeking tangible, imperfect, and intentional experiences. With a vision to build the 'best point-and-shoot film camera ever,' they’re not just selling cameras; they’re building a movement rooted in presence, physicality, and emotional resonance in an age of AI-generated noise. Their humility, self-awareness about imposter syndrome, and refusal to perform founder culture make their story feel refreshingly real. At the heart of PhotoPhoto is a belief that creativity isn’t reserved for artists or designers—it’s a universal impulse that deserves tools that honor it.