AI fitness instructors, Rosalia, Brazilian jiu jitsu

Woman's Hour explores a range of contemporary issues affecting women, beginning with a critical examination of AI-generated fitness influencers on social media. The BBC's investigation reveals how AI characters are making misleading claims about rapid body transformations, often without clear disclaimers, raising concerns about trust, body image, and consumer harm. Experts like Kate Rohan emphasize the dangers of these false promises, advocating instead for sustainable, strength-based fitness routines tailored to individual needs. The conversation shifts to Rosalia, the Barcelona-born artist whose genre-blending album Luxe has earned her global acclaim and the 2026 Ivan Novello Award. Her fusion of flamenco, opera, and modern pop, along with her collaborations with Björk and Bad Bunny, positions her as a defining voice in today’s music scene. The programme then turns to the impact of algorithmic content on reproductive health, as sex educator Millie Evans shares how negative social media narratives about hormonal contraception caused her to doubt her own informed choice. Dr. Zara Hyder underscores the real-life consequences of misinformation, urging women to consult healthcare professionals. The episode closes with a satirical look at the 'sad beige' trend in children’s fashion, mocked by comedian Hayley De Roche through humorous Werner Herzog-style commentary, highlighting the performative nature of modern parenting aesthetics. Finally, the growing popularity of Brazilian Jiu-Jitsu among women is celebrated, with insights from coaches and athletes on how the sport fosters strength, confidence, and community, offering a powerful antidote to unrealistic beauty standards.