She Quit Her Corporate Job with No Money, No Connections and No Fashion Experience and Built the Brand Every Powerful Woman Is Wearing with Sali Christeson
Sally Christeson built Argent from scratch—without fashion experience, connections, or savings—by identifying a glaring gap in women’s workwear: clothes that truly serve professional women. After a decade in finance at Cisco, she quit her job in 2015 after reading a study that proved clothing impacts women’s lifetime earnings. She launched Argent at a women’s conference, not a runway, to meet her audience where they were. Her bold move to prioritize utility—pockets, functionality, and real-world wearability—was dismissed by a male VC who said 'utility doesn’t belong in women’s clothing.' That rejection became fuel. She raised $1.375 million over 18 months—100 times harder than male founders did—while surviving a pandemic that wiped out her revenue. A viral hot pink suit campaign with Supermajority during the 2020 election became a cultural moment, selling out in 24 hours and saving the business. Today, Argent is a beloved brand worn by Hillary Clinton, Kamala Harris, and Meghan Markle, not just for style, but for its mission to remove barriers for women. Christeson credits her success to staying true to her consumer, building community, and refusing to compromise on quality or values—even when sustainability isn’t a priority for most shoppers. The brand’s longevity comes from authenticity, emotional resonance, and a relentless focus on empowering women, not just selling clothes.
Quit your job only when you're ready to bet everything—Sally Christeson left Cisco with no safety net and built Argent from zero in under a year.
Launch where your customer is: Argent launched at a women’s conference, not a fashion show, and made $30K in one day.
Pockets are political: A male VC told Sally utility doesn’t belong in women’s clothing—she made that a brand mantra and turned it into a viral movement.
Raising capital as a woman founder is 100x harder: She raised $1.375M in 18 months while male founders raised $1.5M in a week.
Survive the pandemic by cutting costs and staying true to your mission: Argent furloughed its team, paused production, and survived by betting on a single product—its hot pink suit.
…and 3 more takeaways available in PodZeus
Welcome to Work Party: A Podcast for Women Reimagining Work
Hosts Jacqueline Johnson and Marina Middleton introduce Work Party as a space for real talk about work, life, and business—where women are celebrated, supported, and unapologetically themselves.
The Problem: Women’s Workwear Was Built by Men for Men
“The global women's workwear market is worth over $27 billion and growing. And for most of history, it has been built by men for men with women getting a watered-down version with Fear Pockets' worst fits and a fraction of the style.”
From Finance to Fashion: Sally’s Corporate Journey
Sally’s background in finance and supply chain at Cisco gave her the operational discipline to build Argent. She was inspired to act after reading a study that quantified how clothing affects women’s lifetime earnings.
The First 12 Months: Building Argent Without a Blueprint
Sally launched Argent with no fashion experience, no connections, and no business plan. She relied on networking, mental modeling, and relentless hustle to build a financial model and launch in 2016.
Launch Strategy: Meet Your Customer Where She Is
“We launched at a women's conference. We did $30,000 that day and it was pure chaos and it's like remains like one of my favorite experiences to date.”
“We sold out of the suit in less than 24 hours. We made our entire year and that one day we were able to survive because of that one campaign.”
“Female founders get 2% of funding, maybe less than. I think it's trended down again. And that is the equivalent of like $0 and cash is everything.”
“And to yourself, like you're worth it. Yeah, you're worth it. And probably you should ask for more than what you're thinking. And you're probably underpaid because data would say it suggests that you are.”
Hosts
Guest
Argent
brand
Sally Christeson
person
Cisco
organization
Kamala Harris
person
Supermajority
other
Hillary Clinton
person
Meghan Markle
person
Kleiner Perkins
organization
Elizabeth Holmes
person
Everlane
brand
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