Elena Cardone: The Mindset Shift That Built a Billion-Dollar Business | Entrepreneurship | YAPClassic

In this powerful episode of Young and Profiting, Hala Taha sits down with Elena Cardone, entrepreneur, real estate mogul, and co-founder of a multi-billion dollar empire with her husband Grant Cardone. Elena shares her transformative journey from a traumatic childhood in New Orleans to a modeling career in LA, and how she overcame deep-seated limiting beliefs about money, success, and relationships. She reveals how her mindset shifted from scarcity to abundance after realizing that money isn't inherently evil, and how she embraced her role as a supportive partner and queen of the empire—not just as a wife, but as a strategic force behind the scenes. Elena emphasizes the importance of living from the future self, building a strong foundation through discipline and sacrifice, and creating a unified couple dynamic where both partners contribute to shared goals. She also discusses raising her children as active participants in their family’s mission, the power of purpose over perfection in relationships, and how to thrive during economic downturns by aligning financially and emotionally. Her story is a masterclass in mindset, resilience, and redefining success on one’s own terms.