Email for Teams: Can Better Collaboration Kill the Internal Meeting?

The future of team collaboration isn't in more meetings—it's in smarter email. In this episode of the Canadian SME Small Business Podcast, Eva Tang, Head of Marketing at Massive and founder of Missive, argues that email was never designed for team collaboration, yet businesses still use it as the central hub for complex workflows. The result? A fragmented, inefficient process where Slack, Google Docs, and screenshots are stitched together into disjointed emails that are nearly impossible to trace. Missive solves this by reimagining email from the ground up as a team collaboration platform—complete with AI that mines inbox context to surface insights, automate tasks, and reduce friction. But the real game-changer isn't just internal efficiency: it's how SMBs must now adapt to AI-driven discovery. Traditional SEO is dead. In 2026, visibility comes from rich, contextual case studies and customer testimonials that mirror the detailed prompts users now give AI assistants. The most successful businesses won’t chase keywords—they’ll become the trusted 'mustard' in the customer’s sandwich: invisible but essential. Eva’s message is clear: stop optimizing for search engines. Start building a brand that AI can confidently recommend.