Ram, Dodge & GMC Can't Sell ANYTHING | Big TROUBLE | Episode 1037
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CarEdge Live tackles the dire state of sales for Ram, Dodge, and GMC as soaring gas prices—now nearing $4 per gallon—amplify the cost of ownership for their large SUVs and trucks. Hosts Ray and Zach highlight how these brands, already struggling with declining demand, face even steeper challenges as fuel costs push monthly expenses up by hundreds of dollars. Using real-time data from CarEdge’s beta platform, they showcase vehicles like the 2026 Ram 1500 sitting 177 days on the market with a 20% discount, and a 2025 Ram 3500 with a staggering 30% discount after 267 days. The episode underscores a buyer’s market driven by desperation: dealers are slashing prices to clear inventory, especially as the quarter-end deadline looms. Meanwhile, Kia’s aggressive push into the premium market with the 2027 Telluride—despite 3,269 unsold 2025 models nationwide—raises concerns about overreach. The hosts warn that brands ignoring customer affordability will face stagnation, echoing the fate of Stellantis' luxury brands. Ultimately, the message is clear: in uncertain times, buyers have power, and the most compelling deals will come from those who are truly desperate to sell.
Ram, Dodge, and GMC are facing existential sales challenges due to high fuel costs and poor fuel economy, making them the most vulnerable brands in the current market.
Dealers are offering deep discounts—up to 30% off MSRP—on leftover models, especially those sitting 200+ days on the lot, creating a rare buyer’s market.
Consumers should consider prior model years (e.g., 2025) for better deals, as newer models are being pushed aggressively despite unsold inventory.
Kia’s strategy to move upmarket risks alienating its core customer base, especially with high-trim 2025 Tellurides still sitting unsold nationwide.
Uncertainty about the future—economic, political, and energy-related—causes consumers to delay big purchases, regardless of vehicle specs.
…and 3 more takeaways available in PodZeus
Welcome to CarEdge Live: San Juan & Ventnor
Hosts Ray and Zach kick off the show from Ventnor City, NJ, and a rented Airbnb in San Juan, Puerto Rico, celebrating Zach’s personal best in a half marathon and introducing the day’s sponsor, CarEdge.com.
The Gas Price Crisis: $4 a Gallon and Its Impact
The hosts discuss how gas prices have surged to nearly $4 per gallon, significantly increasing the cost of ownership for large vehicles, especially trucks and SUVs.
Ram, Dodge & GMC: The Most Vulnerable Brands
“These are the brands where drivers are going to face the biggest fuel cost increase, and that would be drum roll, please right here. These are the brands where drivers are going to face the biggest fuel cost increase, and that would be Ram, GMC, Dodge.”
Real-Time Dealer Data: 177 Days on the Market
“I'll bet everything I have that it's going to make it to 178 days on the market. This dealer is already advertising it with a $16,652 discount.”
The Psychology of Buyer Inaction
“When people aren't comfortable with what the future might hold, they tend to hold off on making expensive purchases.”
“The offers have to be so stupidly good that any reasonably thinking person is going to look at it and go, I know I shouldn't, but I have to.”
“I mean, that's not a bad deal. So that's what it's going to take. The offers have to be so stupidly good that any reasonably thinking person is going to look at it and go, I know I shouldn't, but I have to.”
“These are the brands where drivers are going to face the biggest fuel cost increase, and that would be drum roll, please right here. These are the brands where drivers are going to face the biggest fuel cost increase, and that would be Ram, GMC, Dodge.”
Host
Ray
person
Zach
person
Ram
brand
Dodge
brand
GMC
brand
Kia
brand
CarEdge.com
product
Telluride
other
Washington DC
place
Stellantis
organization
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