COLTS SQUAD SHOW: Still PRIME | Jonathan Taylor Drives the Colts Offense Into A Big Contract Season

Jonathan Taylor isn't just the Colts' best player—he's the engine of a uniquely effective offensive system that thrives in the second half of games. While he's been a consistent force for years, his 2023 season was a revelation: a dominant, high-impact closer who transformed the Colts from a middle-of-the-pack rushing team in the first half to the most efficient rushing offense in NFL history in the second half. This wasn't a run-first team; it was a 'pass to set up the run' strategy, where Taylor became the ultimate closer. Yet despite his elite performance, he's never reached the playoffs, and his contract situation is now a high-stakes negotiation. The Colts face a tough decision: pay a 27-year-old running back with a history of injuries a franchise-altering deal, knowing his value drops rapidly after age 28. With the team’s future uncertain—coaches, quarterbacks, and front office all in flux—the smart move may be to wait, let him play out his contract year, and reassess after a full season of health and performance. Meanwhile, the depth behind Taylor remains a major question mark, with no clear backup and a roster built on cheap, low-risk options. The real story isn’t just Taylor’s talent—it’s the paradox of a superstar who’s both indispensable and potentially too risky to commit to long-term.