Why Hollywood Can't Find Good Scripts
Hollywood's biggest problem isn't a lack of talent—it's a failure to discover it. Franklin Leonard, founder of The Blacklist, reveals how a simple email survey of 75 peers in 2005 evolved into a cultural force that has propelled 500+ scripts into billion-dollar box office hits, including Oscar winners like *Spotlight*, *The Imitation Game*, and *Slumdog Millionaire*. What makes The Blacklist revolutionary isn't just its list—it's the radical idea that great scripts shouldn't need connections to be seen. Leonard argues that the industry’s reliance on proximity, nepotism, and recycled IP creates a system where talent is systematically overlooked, especially from underrepresented backgrounds. He compares Hollywood’s talent search to the NBA forcing players to play pickup basketball in Manhattan—absurd, inefficient, and exclusionary. Yet despite the chaos, he believes the solution lies not in more gatekeepers, but in democratizing discovery. As streaming fatigue sets in and studios consolidate, Leonard sees a turning point: the future of storytelling is global, not just Hollywood-centric. From Nigerian teens making films on camera phones to international hits like *Parasite* and *Squid Game*, the next wave of great cinema isn’t coming from LA—it’s already here.
The Blacklist has turned 500+ unproduced scripts into $30B+ in box office revenue, with 60 Academy Awards, proving that great writing drives commercial success.
Movies made from Blacklist scripts generate 90% more revenue than average films, validating that screenplay quality is the single most predictive factor for box office success.
Hollywood’s talent discovery system is broken: it relies on proximity and connections, not merit—making it functionally like the NBA requiring players to play pickup ball in Manhattan.
The Blacklist doesn’t make movies—it redirects attention to great scripts that might otherwise be ignored due to conventional wisdom about what’s 'commercial'.
Global storytelling is rising: films from Nigeria, South Korea, and beyond are proving that the best stories aren’t confined to Hollywood’s zip codes.
…and 3 more takeaways available in PodZeus
The Blacklist: Hollywood's Hidden Goldmine
“The answer is that before they were famous films, they were screenplays that made The Blacklist.”
The Origin Story: A Math Nerd’s Rebellion
Franklin Leonard recounts how, as a young script reader at Leonardo DiCaprio’s production company, he grew frustrated with the inefficiency of finding great scripts and launched an anonymous survey to crowdsource recommendations.
Why The Blacklist Works: Crowdsourcing Taste
“What we do is redirect a spotlight on a great script and make people see it with new eyes.”
The Screenplay Is the Foundation
Leonard argues that the screenplay is the most important element in filmmaking—without a strong script, no director, cast, or budget can save a movie.
From List to Platform: Democratizing Access
In 2012, Leonard turned The Blacklist into a company that allows writers to submit scripts and receive professional critiques, breaking down barriers for those outside LA.
“You know, Hollywood's, I used this analogy recently, Hollywood's a little bit like imagine if the NBA said, oh, you want to be a professional basketball player. Our headquarters are in midtown Manhattan. Move to New York, play pickup ball near our headquarters.”
“Like I'm really excited about a world where Parasite exists, where Squid Game exists.”
“But the Blacklist doesn't get a movie made. What gets a movie made is that the script is excellent.”
Host
Guest
The Blacklist
organization
Franklin Leonard
person
Netflix
organization
Leonardo DiCaprio
person
Squid Game
media
Parasite
media
Berlin Film Festival
organization
Harvard Business School
organization
Paramount
organization
Warner Brothers Discovery
organization
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