Why Hollywood Can't Find Good Scripts

The Journal.22mJune 1, 2026
AI-Generated Summary

Hollywood's biggest problem isn't a lack of talent—it's a failure to discover it. Franklin Leonard, founder of The Blacklist, reveals how a simple email survey of 75 peers in 2005 evolved into a cultural force that has propelled 500+ scripts into billion-dollar box office hits, including Oscar winners like *Spotlight*, *The Imitation Game*, and *Slumdog Millionaire*. What makes The Blacklist revolutionary isn't just its list—it's the radical idea that great scripts shouldn't need connections to be seen. Leonard argues that the industry’s reliance on proximity, nepotism, and recycled IP creates a system where talent is systematically overlooked, especially from underrepresented backgrounds. He compares Hollywood’s talent search to the NBA forcing players to play pickup basketball in Manhattan—absurd, inefficient, and exclusionary. Yet despite the chaos, he believes the solution lies not in more gatekeepers, but in democratizing discovery. As streaming fatigue sets in and studios consolidate, Leonard sees a turning point: the future of storytelling is global, not just Hollywood-centric. From Nigerian teens making films on camera phones to international hits like *Parasite* and *Squid Game*, the next wave of great cinema isn’t coming from LA—it’s already here.

Key Takeaways
1

The Blacklist has turned 500+ unproduced scripts into $30B+ in box office revenue, with 60 Academy Awards, proving that great writing drives commercial success.

2

Movies made from Blacklist scripts generate 90% more revenue than average films, validating that screenplay quality is the single most predictive factor for box office success.

3

Hollywood’s talent discovery system is broken: it relies on proximity and connections, not merit—making it functionally like the NBA requiring players to play pickup ball in Manhattan.

4

The Blacklist doesn’t make movies—it redirects attention to great scripts that might otherwise be ignored due to conventional wisdom about what’s 'commercial'.

5

Global storytelling is rising: films from Nigeria, South Korea, and beyond are proving that the best stories aren’t confined to Hollywood’s zip codes.

…and 3 more takeaways available in PodZeus

Chapters
0:07
1 min

The Blacklist: Hollywood's Hidden Goldmine

The answer is that before they were famous films, they were screenplays that made The Blacklist.

Highlight
2:17
2 min

The Origin Story: A Math Nerd’s Rebellion

Franklin Leonard recounts how, as a young script reader at Leonardo DiCaprio’s production company, he grew frustrated with the inefficiency of finding great scripts and launched an anonymous survey to crowdsource recommendations.

5:56
2 min

Why The Blacklist Works: Crowdsourcing Taste

What we do is redirect a spotlight on a great script and make people see it with new eyes.

Highlight
8:17
2 min

The Screenplay Is the Foundation

Leonard argues that the screenplay is the most important element in filmmaking—without a strong script, no director, cast, or budget can save a movie.

9:56
3 min

From List to Platform: Democratizing Access

In 2012, Leonard turned The Blacklist into a company that allows writers to submit scripts and receive professional critiques, breaking down barriers for those outside LA.

High-Impact Quotes
You know, Hollywood's, I used this analogy recently, Hollywood's a little bit like imagine if the NBA said, oh, you want to be a professional basketball player. Our headquarters are in midtown Manhattan. Move to New York, play pickup ball near our headquarters.
Franklin Leonard10:56
Like I'm really excited about a world where Parasite exists, where Squid Game exists.
Franklin Leonard18:55
But the Blacklist doesn't get a movie made. What gets a movie made is that the script is excellent.
Franklin Leonard8:02
Speakers

Host

Ryan Knudsen

Guest

Franklin Leonard
Topics Discussed
screenplay discovery95%global storytelling92%hollywood talent gap90%screenwriting value88%film industry economics85%creative meritocracy80%movie sequels and IP75%film production trends70%
People & Brands

The Blacklist

organization

18xPositive

Franklin Leonard

person

12xPositive

Netflix

organization

2xNeutral

Leonardo DiCaprio

person

2xNeutral

Squid Game

media

1xPositive

Parasite

media

1xPositive

Berlin Film Festival

organization

1xPositive

Harvard Business School

organization

1xNeutral

Paramount

organization

1xNegative

Warner Brothers Discovery

organization

1xNegative

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