YouTube is taking over Hollywood

The Vergecast33mJune 11, 2026
AI-Generated Summary

YouTube is no longer just a platform for short-form content—it's becoming the new pipeline to Hollywood, with creators like Kane Parsons and the Falupu brothers turning viral YouTube success into theatrical blockbusters. The rise of films like Backrooms, Obsession, and The Amazing Digital Circus isn’t a fluke; it’s the culmination of a long-standing trend where creators bypass traditional gatekeepers by building audiences online. What’s different now is that studios like A24 and Blumhouse aren’t just scouting talent—they’re betting on proven fanbases. The real shift isn’t that YouTube is taking over Hollywood, but that Hollywood is finally learning how to work with the internet’s native creative ecosystem. This convergence creates a new model: creators who maintain their YouTube presence while making big-budget films, studios that prioritize audience conversion over exclusivity, and theaters that now rely on communal experiences to survive. The future isn’t about choosing between YouTube and movie theaters—it’s about using both to create shared cultural moments. And while Hollywood may overreact by chasing subscriber numbers like a magic metric, the real winners are the creators who never wanted to be stars, just storytellers with a platform. The episode reveals that the success of these films isn’t just about virality—it’s about authenticity, built-in fandom, and the rare alignment of timing, genre (especially horror), and community.

Key Takeaways
1

Creators with YouTube audiences are now making theatrical hits without traditional Hollywood credentials, proving that built-in fanbases can drive box office success.

2

Hollywood is shifting from betting on unknowns to investing in proven creators with measurable audience engagement, reducing risk in film development.

3

The success of Backrooms and Obsession isn’t a fluke—it’s the result of a long-term trend where internet-native creators are now the primary talent pipeline for studios.

4

YouTube doesn’t need to own theaters; it benefits from being the origin point of premium content, which boosts its ad revenue and brand credibility.

5

The future of entertainment is non-exclusive: top creators will make films with studios while maintaining their YouTube channels, Patreon, and social media presence.

…and 3 more takeaways available in PodZeus

Chapters
0:02
3 min

The Rise of YouTube’s Hollywood Takeover

Over the last couple of weeks two movies you may have heard of, Backrooms and Obsession, have become genuine box office success stories despite the fact or maybe because of the fact that they were both made by people who came up as creators and particularly on YouTube.

Highlight
2:40
3 min

The Myth of the YouTuber Takeover

Julia Alexander challenges the idea that this is a sudden 'takeover,' arguing instead that it’s the culmination of a long-standing trend where creators bypass traditional gatekeepers using the internet as a distribution platform.

5:50
3 min

From YouTube to the Big Screen: The New Pipeline

The episode explores how studios like A24 are now taking risks on creators who already have audiences, reducing the traditional risk of investing in unproven talent.

9:10
4 min

The Real Reason These Films Succeed

Success isn’t just about audience size—it’s about authenticity, genre (especially horror), and the communal experience of watching something together in theaters.

13:20
5 min

The Non-Exclusive Creator Future

I'm not going to give up the advantage of scale and reach on a platform like YouTube, even though I'm not going to rely purely on the monetization from AdSense or whatever it might be.

Highlight
High-Impact Quotes
And so I'm not going to give up the advantage of scale and reach on a platform like YouTube, even though I'm not going to rely purely on the monetization from AdSense or whatever it might be.
Julia Alexander15:21
It's that we think a bunch of amazing Digital Circus fans probably want to go hang out with each other and watch this together.
Julia Alexander22:45
Over the last couple of weeks two movies you may have heard of, Backrooms and Obsession, have become genuine box office success stories despite the fact or maybe because of the fact that they were both made by people who came up as creators and particularly on YouTube.
David Pierce0:14
Speakers

Host

David Pierce

Guest

Julia Alexander
Topics Discussed
youtube to hollywood transition92%creator economy in film88%theatrical experience revival85%non-exclusive creator careers83%audience-driven box office80%youtuber film success78%hollywood gatekeeping75%communal viewing culture72%
People & Brands

Julia Alexander

person

15xPositive

YouTube

other

12xPositive

David Pierce

person

10xNeutral

A24

other

6xPositive

The Amazing Digital Circus

other

5xPositive

Mr. Beast

person

5xPositive

Obsession

media

4xPositive

Markiplier

person

4xNeutral

Backrooms

media

4xPositive

Neil Mohan

person

4xNeutral

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