The Top 10 Ways To Get New Online Personal Training Clients (Part 1)

How To Become A Personal Trainer51mApril 14, 2026

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AI-Generated Summary

In this engaging and energetic episode of 'How To Become A Personal Trainer,' hosts Jordan and Michael dive into Part 1 of their 'Top 10 Ways To Get New Online Personal Training Clients,' ranking strategies from S-tier to F-tier. The episode opens with a humorous and passionate PSA about drivers who illegally occupy the left lane while driving at the speed limit—setting the tone for their candid, no-BS approach. They then launch into their list, with 'Build a strong social media presence with valuable content' earning the top S-tier rating due to its infinite scalability, low cost, and dual benefit of improving both business growth and coaching skills. 'Create lead magnets and freebies' follows as an A-tier strategy, praised for building email lists but deemed secondary to audience-building content. The hosts passionately reject 'structured referral systems' as F-tier, calling them manipulative and damaging to client trust. 'Run low barrier entry offers, challenges, trials, or mini programs' earns a B+ for its effectiveness in converting leads, though it’s noted as time-intensive. 'Optimize your website and Google presence' is upgraded to A-tier in 2026, not for SEO alone but for its role in establishing credibility, enabling formal application processes, and being increasingly favored by AI search agents. The episode ends with a strong call to action for their fitness business mentorship program, emphasizing community fit over profit-driven motives.

Key Takeaways
1

Prioritize building valuable, consistent social media content over chasing virality—this is the #1 foundation for sustainable online coaching growth.

2

Lead magnets and freebies are powerful tools, but only after you’ve built trust and an audience through free content.

3

Avoid structured referral programs with incentives—authentic referrals come from delivering exceptional client experiences, not transactional rewards.

4

Low-cost challenges (4–6 weeks) are highly effective for onboarding new clients and converting them into long-term one-on-one coaching clients.

5

A professional website is essential in 2026—not for Google rankings alone, but as a central hub for credibility, applications, and AI discoverability.

Chapters
0:00
2 min

Driving PSA & Podcast Intro

The hosts open with a fiery rant about drivers who block the left lane while driving at the speed limit, followed by a playful MMA fighter quiz that sets a lighthearted tone for the episode.

1:39
3 min

Fitness Business Mentorship PSA

Don't apply if you're a high ticket sales coach. Don't apply if you want to sell $10,000 packages. Don't apply if you're just hyper focused on the finance side and want to be a millionaire.

Highlight
5:00
5 min

Ranking the Top 10 Strategies: Part 1

You don't need to go viral and have a massive audience in order to build a wildly successful online personal training business.

Highlight
10:00
7 min

Lead Magnets & Freebies: A-Tier Strategy

The hosts debate the value of lead magnets, agreeing they're powerful for building email lists but stressing they must follow audience trust built through free content.

16:40
5 min

Why Structured Referral Systems Are F-Tier

It feels like a prostitution ring. You know, it's the... A prostitution ring.

Highlight
High-Impact Quotes
It feels like a prostitution ring. You know, it's the... A prostitution ring.
Jordan33:47
Viral: 90.0
Don't apply if you're a high ticket sales coach. Don't apply if you want to sell $10,000 packages.
Jordan10:44
Viral: 88.0
You don't need to go viral and have a massive audience in order to build a wildly successful online personal training business.
Michael19:31
Viral: 85.0
Speakers

Hosts

JordanMichael
Topics Discussed
online personal training client acquisition95%social media content strategy90%website optimization for coaches88%AI and search engine discovery86%lead magnets and freebies85%coaching business sustainability83%low barrier entry offers82%referral marketing80%
People & Brands

Jordan

person

120xPositive

Michael

person

115xPositive

fitness business mentorship

organization

15xPositive

UFC

organization

5xPositive

Grok

other

5xNeutral

ChatGPT

other

4xNeutral

AI bots

other

4xNeutral

Conor McGregor

person

3xPositive

Perplexity

other

2xNeutral

Nate Diaz

person

2xPositive

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