The Top 10 Ways To Get New Online Personal Training Clients (Part 2)
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In this follow-up episode of 'How To Become A Personal Trainer,' hosts Michael and Jordan continue their breakdown of the top 10 strategies to grow an online personal training business, focusing on sustainable, long-term growth over quick fixes. They rank strategies from S-tier to E-tier, with a candid and often humorous tone that challenges industry norms—especially the overuse of 'high ticket coaching' jargon and the dehumanizing language of 'nurturing leads.' The episode emphasizes authentic community engagement, strategic email marketing, and the importance of building genuine relationships over chasing followers or relying on outdated directories. Jordan shares a personal experience of stepping away from short-form social media, highlighting its positive impact on mental clarity and focus. The hosts also critique collaboration strategies, arguing that while organic partnerships can be valuable, they shouldn’t become a primary business focus. The episode closes with a strong call to action for the Fitness Business Mentorship, warning that its price will increase dramatically soon for new applicants.
Engage authentically in online communities (like Facebook groups) without self-promotion to build trust and long-term visibility.
Use email marketing strategically—focus on public content creation first, then nurture leads once you have 3,000+ subscribers.
Avoid 'nurturing leads' as a term—it’s dehumanizing; instead, communicate with people as humans, not potential customers.
Prioritize creating high-quality content over chasing followers or using outdated methods like trainer directories.
Offer free coaching or assessments early on to build systems, testimonials, and referrals—this is a high-value S-tier move.
…and 2 more takeaways available in PodZeus
Mentorship Price Increase & Call to Action
“If you apply now and you're accepted, you will get in before the price dramatically increases astronomically.”
Strategy #6: Engage Actively in Communities
“You're not posting a link to a YouTube video you made. You're not posting a link back to, hey, follow me on Instagram. None of that. You're being an active, helpful member of the community.”
Strategy #7: Use Email Marketing to Nurture Leads
“It's essentially looking at the people who are on your email list as just purely potential dollars.”
Strategy #8: Partner with Complimentary Businesses or Influencers
This strategy receives an F-minus due to its declining effectiveness in today’s saturated social media landscape. The hosts argue that forced collaborations feel inauthentic and distract from core coaching work. They suggest that natural, value-aligned partnerships—especially outside fitness—are better, but only if they arise organically.
Strategy #9: Offer Free Consultations or Assessments
Free consultations are rated B-tier when used as a sales funnel, but S-plus when used to take on free clients early in your journey. The hosts stress that free coaching builds systems, improves skills, generates testimonials, and helps you understand your ideal client—offering massive upside with no downside.
“High ticket coaches need not apply.”
“It's essentially looking at the people who are on your email list as just purely potential dollars.”
“I'm not an entrepreneur. I'm a personal trainer. That's plenty.”
Hosts
Jordan
person
Fitness Business Mentorship
organization
Michael
person
product
product
YouTube
product
Project Hail Mary
media
Yahoo Answers
product
Grok
other
product
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