June 5th, 2026 | PayNearMe's Steve Kramer on ‘abandoned carts’; VW Golf's U.S. future

Automotive News Daily Drive20mJune 5, 2026
AI-Generated Summary

Auto loan delinquencies are rising to pandemic-era levels, and PayNearMe's Steve Kramer argues that lenders are missing a critical opportunity: treating payment failures like e-commerce platforms do. Instead of letting borrowers drop off after a declined payment or abandoned checkout, lenders should proactively re-engage them with targeted reminders and alternative payment options—just like Amazon does with abandoned carts. Kramer reveals that simply sending a reminder email can boost payments by 7%, while offering a better payment method after a decline recovers 9% more payments. Even more powerful: allowing borrowers to invite family or friends to pay on their behalf—not only works in practice but also serves as a leading indicator of financial distress, giving lenders a chance to intervene before delinquency occurs. This shift from passive collection to active, empathetic engagement could transform auto loan servicing. The episode also covers major industry shifts: Canada's Unifor union is demanding no concessions in upcoming talks with the Detroit Three, Tesla continues to grow in China despite regulatory hurdles, and Volkswagen may bring back the Golf to the U.S. if tariffs drop to 15% or lower. With production moving to Mexico, the Golf’s return hinges on trade policy, not just demand.

Key Takeaways
1

Sending a simple reminder email after a payment is abandoned can recover 7% of delinquent borrowers.

2

Offering alternative payment methods after a declined transaction increases recovered payments by 9%.

3

Allowing borrowers to invite family/friends to pay on their behalf reveals financial distress and enables early lender intervention.

4

Auto lenders are ignoring a proven e-commerce tactic: tracking and re-engaging 'abandoned payment' behavior.

5

The return of the VW Golf to the U.S. depends on tariffs dropping to 15% or lower, with production shifting to Mexico.

…and 3 more takeaways available in PodZeus

Chapters
0:00
1 min

Sponsored Intro: KBB Instant Cash Offer

Promotion for Kelley Blue Book's Instant Cash Offer, which helps dealers connect directly with local sellers to source used cars quickly and reduce cost-to-market.

0:42
2 min

Canada's Unifor Union Enters Contract Talks

Don't even think about concessions.

Highlight
2:33
2 min

VW Golf's Potential U.S. Return

A 25% tariff on an entry golf would be difficult.

Highlight
4:40
3 min

Tesla's China Growth and Regulatory Hurdles

Tesla’s Chinese-made EV sales rose 39% in May, but it’s still waiting for regulatory approval to roll out its most advanced driver assistance features, while local rivals like BYD pull ahead in smart driving tech.

7:19
6 min

The Abandoned Cart Strategy for Auto Loans

We've seen a 7% uplift in consumer payments just from sending those reminders.

Highlight
High-Impact Quotes
We've actually seen a 9% lift in payments recovered just by doing that, just by saying, hey, we're seeing a failure here.
Steve Kramer14:40
But let's also, if they invite it, let's send a note to the auto lender so they can go, oh, there's something going on here.
Steve Kramer17:17
You know, we've seen a 7 uptick. in consumer payments just from sending those reminders to consumers.
Steve Kramer12:31
Speakers

Hosts

Kellen WalkerDan Schein

Guests

Steve KramerJack Walsworth
Topics Discussed
abandoned cart strategy95%auto loan delinquency90%e-commerce payment tactics88%payment recovery85%family payment assistance82%loan servicing innovation80%VW Golf U.S. return80%tariff impact on auto imports75%
People & Brands

Volkswagen

organization

8xNeutral

Unifor

organization

6xNeutral

Steve Kramer

person

6xPositive

PayNearMe

organization

6xPositive

Tesla

organization

5xNeutral

Kelley Blue Book

organization

4xPositive

Detroit Three

organization

4xNeutral

Jack Walsworth

person

4xNeutral

Amazon

organization

3xPositive

Kel Gruner

person

3xNeutral

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